RELAUNCH OF SOY-BASED LINE
January 28, 2001
New Haven, CT (Jan. 28, 2001) Veggie Patch, the soyfoods innovator, today announced the relaunch of its line of soy-based alternatives to chicken and beef "WOW It's Not Chicken or Beef!" It had originally been available as "You Can't Believe It's Not Chicken or Beef."
"The Veggie Patch 'WOW' line is healthy eating made simple for the whole family," said Eli Soglowek, 34, founder of FoodTech International, the maker of Veggie Patch meat alternatives. "It tastes so much like real beef and chicken you'll say: 'Wow. It tastes just like beef or chicken!'"
Cooks will be delighted to know that the "WOW" line features two brand new soy products that can be used in any recipe calling for chicken or beef. Whether it's your favorite shish kebab dish, goulash or casserole, the new "WOW" entries deliver all the taste and feel of real meat, without the fat or cholesterol. Use "WOW It's Not Beef Tips!", chunks of seasoned soy, or "WOW It's Not Chicken!", succulent strips of seasoned soy, the next time you prepare your family's meal.
If you're more on-the-go and need meal solutions in a hurry, the other three "WOW" products provide a variety of exciting, tasty options to mix with vegetables, noodles or rice. Try "WOW It's Not Beef!", delicious soy strips marinated in Mesquite Barbecue Sauce; "WOW It's Not Chicken!", soy marinated in Teriyaki Sauce; and "WOW It's Not Chicken!", soy marinated in Honey Dijon sauce. Families love the taste, and you'll love the convenience!
Each of the WOW products offers a minimum of 10 grams of soy protein, which research has found significantly reduces blood levels of low-density lipoprotein (LDL) or "bad" cholesterol. Said Soglowek, "The WOW line is especially helpful to individuals and their families who are trying to ward off coronary heart disease. The foods taste so much like your traditional favorites, you'll never feel deprived."
The WOW line also offers all natural ingredients --- no MSG, no cholesterol, no preservatives--- and is 100% vegetarian. There are only 60 - 90 calories per serving. All of the products are 100% fat free with the exception of "WOW It's Not Chicken!" marinated in Honey Dijon sauce, which has only .5 gram fat, with no saturated fat. The line is also a good source for calcium and iron.
Look for Veggie Patch WOW products in refrigerated vegetarian/soy sections in produce departments at Kroger, Safeway, ShopRite, HE Butt and other major supermarkets and natural foods stores throughout the country. Packaged in airtight bags that contain 8 ounces of marinated strips or soy chunks, the "WOW" line sells for $3.49- $3.99 per package.
The Veggie Patch brand is manufactured by FoodTech International, Inc. of New Haven, CT. Founded in 1995, the company is one of the nation's foremost innovators in the refrigerated vegetarian and soy foods category and is the fastest growing company in its category. The Veggie Patch line includes veggie burgers, meatballs and assorted veggie nuggets.For further information, consumers may contact Veggie Patch toll free at 1-888-My-Veggies or visit the Veggie Patch web site at www.veggiepatch.com.
MEDIA: For product samples, contact Sue McGovern, tel. (781) 648 7157 or sue@mcgov.com. # # #
"The Veggie Patch 'WOW' line is healthy eating made simple for the whole family," said Eli Soglowek, 34, founder of FoodTech International, the maker of Veggie Patch meat alternatives. "It tastes so much like real beef and chicken you'll say: 'Wow. It tastes just like beef or chicken!'"
Cooks will be delighted to know that the "WOW" line features two brand new soy products that can be used in any recipe calling for chicken or beef. Whether it's your favorite shish kebab dish, goulash or casserole, the new "WOW" entries deliver all the taste and feel of real meat, without the fat or cholesterol. Use "WOW It's Not Beef Tips!", chunks of seasoned soy, or "WOW It's Not Chicken!", succulent strips of seasoned soy, the next time you prepare your family's meal.
If you're more on-the-go and need meal solutions in a hurry, the other three "WOW" products provide a variety of exciting, tasty options to mix with vegetables, noodles or rice. Try "WOW It's Not Beef!", delicious soy strips marinated in Mesquite Barbecue Sauce; "WOW It's Not Chicken!", soy marinated in Teriyaki Sauce; and "WOW It's Not Chicken!", soy marinated in Honey Dijon sauce. Families love the taste, and you'll love the convenience!
Each of the WOW products offers a minimum of 10 grams of soy protein, which research has found significantly reduces blood levels of low-density lipoprotein (LDL) or "bad" cholesterol. Said Soglowek, "The WOW line is especially helpful to individuals and their families who are trying to ward off coronary heart disease. The foods taste so much like your traditional favorites, you'll never feel deprived."
The WOW line also offers all natural ingredients --- no MSG, no cholesterol, no preservatives--- and is 100% vegetarian. There are only 60 - 90 calories per serving. All of the products are 100% fat free with the exception of "WOW It's Not Chicken!" marinated in Honey Dijon sauce, which has only .5 gram fat, with no saturated fat. The line is also a good source for calcium and iron.
Look for Veggie Patch WOW products in refrigerated vegetarian/soy sections in produce departments at Kroger, Safeway, ShopRite, HE Butt and other major supermarkets and natural foods stores throughout the country. Packaged in airtight bags that contain 8 ounces of marinated strips or soy chunks, the "WOW" line sells for $3.49- $3.99 per package.
The Veggie Patch brand is manufactured by FoodTech International, Inc. of New Haven, CT. Founded in 1995, the company is one of the nation's foremost innovators in the refrigerated vegetarian and soy foods category and is the fastest growing company in its category. The Veggie Patch line includes veggie burgers, meatballs and assorted veggie nuggets.For further information, consumers may contact Veggie Patch toll free at 1-888-My-Veggies or visit the Veggie Patch web site at www.veggiepatch.com.
MEDIA: For product samples, contact Sue McGovern, tel. (781) 648 7157 or sue@mcgov.com. # # #